Emergency Beer Kit Now Available

PRESS RELEASE--FOR IMMEDIATE RELEASE

December 22, l999

APACHE JUNCTION, ARIZONA. Y2K emergency preparedness has reached new heights with the announcement of "The Emergency Beer Kit". The kit's inventor, Patrick D'Luzansky, was interviewed in this dusty desert town near the edge of the Superstition Wilderness Area. "Here at EmergencyBeer.com, we feel that emergency preparedness should try for more than just bare survival through an emergency. We aim higher. We try to learn, grow stronger and prevail over each crisis so that we're better prepared for the next one. We also feel that our survival depends more on how we cope with each challenge than on the challenge itself. The Marines are world-class experts at survival and exemplify this approach. They are trained to use their creativity to adapt, innovate and overcome--and to remain as calm and comfortable as possible during the crisis. This will create a state of mind most conducive to clear and creative thinking. Similarly, at EmergencyBeer.com, our goal is to provide innovative products and adaptive education that will enable our subscribers to stay calm and overcome the emergency. Hopefully, we'll have a little fun along the way, too."

D'Luzansky went on. "Our first product, The Emergency Beer Kit, aims at helping the customer remain calm and comfortable during an emergency. We've looked at many emergency preparedness plans, and most recommend such spartan provisions as dried beans, rice and flour. Beer, however, or the means to brew beer, is conspicuously absent! This could lead to a grim situation and increase the level of stress during an emergency. The inadvertant teetotalers will find it more difficult to remain calm and comfortable and they'll experience remorse and regret for following such a negligent plan. A supply of fresh beer is not a good long-term solution, either, because it will go stale after a few months of storage. So we concluded that a very shelf-stable, high quality beer brewing kit was needed in any emergency preparedness plan that aimed to assure a supply of good beer."

When asked if there weren't already plenty of beer brewing kits to choose from, Patrick noted that "in The Emergency Beer Kit we have greatly simplified the brewing process and extended the shelf-life by using state-of-the-art ingredient preparation and packaging. This enables the survivor to brew very good beer even if the kit has been in storage for a year. Other kits would have suffered extreme degradation over this time period resulting in hop flavors resembling sweaty gym socks and yeast appearing DOA (dead on arrival.) You can rely on The Emergency Beer Kit because it's been designed for quality and longevity. During a crisis, both the novice and veteran home-brewer will appreciate the calming simplicity and fun of brewing a gallon of this fresh, delicious beer. Drinking the beer--a Classic Pale Ale--will promote that comfortably calm feeling, too, of course."

The kit has also been designed for economy and ease-of-use. "It doesn't require heavy, specialized equipment or complex, time-consuming processes. Any special equipment needed is included and can be re-used with "The Emergency Beer Refill Kit" to make 2 more gallons. We used innovative solutions to adapt common kitchenware to the brewing process. This helps to keep the price ($19.95) and space constraints down. All you need to supply is some pots and pans, a gallon jug, some re-sealable bottles and household bleach to sanitize them. In keeping with our goal to help the customer grow stronger and wiser through an emergency, the instructions to the Kit explain in simple terms the how and why of each brewing step. The Emergency Beer Kit makes it easy to assure a fresh supply of good, calming home-brewed beer with a minimal investment of time, money, space, or equipment. If you can boil water, you can brew this beer."

Another product now available is The Emergency Beer Mug. It's Glow-in-the-Dark feature was designed to help prevent accidental loss or spilling of beer during blackouts or low-light conditions. These products can be found at www.emergencybeer.com or at Amazon.com's zShops. PLEASE NOTE: Graphic of Kit (10KB) located at http://www.emergencybeer.com/ebkf.jpg/.

EmergencyBeer.com has an upbeat philosophical theme laced with humor emphasizing a positive approach to emergency preparedness and crisis management to help the subscriber emerge as victor rather than victim of a crisis situation. It produces extended shelf-life, high quality beer kits and related equipment. Plans to develop educational, self-help and how-to books, videos, and cd's are underway. Address: 11238 East Mercury Drive, Apache Junction , AZ 85220 USA.

Contact: Patrick E. D'Luzansky phone: 480-986-0030
e-mail: dluzanp@ix.netcom fax: 480-986-9292

website: http://www.emergencybeer.com/